On crowdfunding platforms, the pitch video is the campaign.
Crowdfunding conversion rate data is unambiguous: campaigns with high-quality pitch videos raise significantly more than those without. The video is the campaign.
We produce crowdfunding pitch videos for Kickstarter, Indiegogo, Republic equity crowdfunding, Wefunder, and StartEngine campaigns across Austin. Crowdfunding audiences are consumer audiences first — they're making a commitment based on emotional resonance before any formal due diligence. A crowdfunding pitch video needs to do all the things a great brand film does, plus ask for money with specific urgency. We build films that accomplish both.
Crowdfunding pitch videos anchor campaign pages, social media campaign launches, press outreach to product and tech media, and email sequences to existing brand audiences. For founders whose crowdfunding campaign is a proof-of-concept before a larger institutional raise, the investor pitch approach at PitchVideoAustin.com produces the separate institutional investor content for the subsequent round.
The primary pitch vehicle — watched before the deck, referenced in follow-ups, sent to LP networks.
Designed to open inside a pitch presentation. Sets tone and builds trust before a word is spoken.
Shareable momentum signal for LinkedIn and close networks during the raise.
Every production frame in your private portal. Repurpose for future raises and press.
Two to four minutes. Crowdfunding audiences are shorter on patience than institutional investors but longer on emotional engagement than social media audiences. Two to four minutes allows a complete narrative arc from problem to solution to call to action.
Show whatever is most compelling at the stage you're at. Pre-production prototypes can be made visually compelling with the right production approach. Finished products speak for themselves. What matters most is showing the thing in the context of the human problem it solves.
At least three weeks before campaign launch. This allows time for revisions, platform upload processing, and distribution to press contacts who may cover the launch. Last-minute video production is the most common reason campaigns launch with weaker-than-intended materials.
A production brief used by Pantheon pitch clients — investor narrative framework, shoot protocol, and a film-to-deck integration guide.
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